Clients and Freelancers: How to Choose SEO Keywords

October 6, 2020

This is a biggie for every client I have every worked for! Some clients prefer to leave keyword research to myself and to be honest this is the way I prefer it too. Others, through the goodness of their ever-flowing ink fuelled pen don’t know when enough is enough. When is enough, enough you ask? Well, it’s not really about quantity, rather quality. There’s no need to include every colour in the rainbow when writing content for your carpet website. Choose carefully and cleverly. There are great tools to assist such as Google Keyword Planner and Google Analytics. However, it’s good to start at the beginning and get the basics right.

Think…. How are people going to search for you online? Remember that Google is always looking for relevance. Having these 2 things in your arsenal is a great place to start your blank canvas. You’ll need to know the keywords to use in your headings and titles. For instance, BrittleStarSEO a Freelance Copywriter business – well, that’s one of our cogs. There is no point in my having just copywriter in my header – I need Freelance Copywriter. A great place to start is by looking on Google Analytics to see the words you rank for, then just try ranking better for them. It takes time and effort but it does pay off in the long run.

There are Keywords and Then There are Long Tailed Keyword Phrases

Long tailed is when you use 3 words or more. This will take you to what your potential customer, while sitting at his kitchen table, will type in his search bar when looking for your service or product. Let’s say you have a long-tailed keyword phrase which separates you from the pack. I can say I am a Freelance Copywriter in London with extensive experience. This puts me in a much smaller bucket for somebody typing Freelance/Copywriter/London/Experience.

Use the Tools Available but Mostly Use Your Head

Tools such as Google’s Keyword Planner and Google Trends are fantastic help buddies but at the end of the day, the best ideas for your keyword strategy will come out of your own head. If you do need a little kickstart, Ubersuggest is a great tool for spitting out a variety of keywords in your range.

At the End of the Day, Nothing Beats Great Content

I am not telling you this just because my business is in the copywriting corner. It really is all about strong and interesting content which is refreshed regularly with a healthy sprinkling of keywords on each page.


Web Designer & Copywriter


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Website Layout and Composition

Website Layout and Composition

Designing a new website can be a double-edged sword. We want to create a site that’s aesthetically pleasing. Most importantly we need to keep our client's objectives at the core of the work. It’s really a mix of technical excellence, art, and problem-solving. We must...

General Website Mistakes You Should Avoid!

General Website Mistakes You Should Avoid!

Learn how to fix some website errors, yes? Okay, here we go! General all over website mistakes you can correct easily Optimise your images and activate browser cache to improve your website loading speed Make your font size bigger to increase readability For your...

How to Write the Best Copy for Your Website

How to Write the Best Copy for Your Website

There are a few things to consider here. First of all, your website appearance will act either as an attraction or a deterrent. A quirky and interesting website will hold the attention momentarily. Website design and website content should go hand in hand. Next (and...

Share This